Innovate to Captivate

Join us for a night exploring the exciting potential of the Irish B2B market and see how Havas’s newly-enhanced offering can drive even more marketing success for you and your team.

We’ll be giving attendees a sneak preview of Converged B2B a week before its official launch at Cannes.

Created in partnership with LinkedIn, this new platform is a game-changer for B2B, combining disparate data sets, industry benchmarks, and media planning APIs into a single source of B2B audience insight. We’ll highlight some of the possibilities for planning, activating, and optimizing campaigns based on a level of audience insight that has truly never been seen before in our space.

We’ll also have a panel discussion—Innovate to Captivate: Engaging the Future B2B Buyer in the Irish Market—where guests from LinkedIn, Ledger Bennett, and other prolific brands will discuss Havas’ Meaningful Brands report “Decoding B2B’s Brand Boom” and LinkedIn’s recent research into the Power of Buyer Groups and what they mean in context to the future of B2B.

And, of course, there will be plenty of time for food, drink, and networking.

• Date: Thursday, June 5
• Time: 6:00 pm arrival, 6:30 pm start
• Location: Havas Village Dublin, 48-50 Cuffe Street